Overview
FPCG was brought in by Syncapse, Canada’s largest independent social media firm and preferred Facebook development partner, to optimize its internal agency processes, set a vision for a unified social media technology platform and to lead a newly formed Solutions team to expand its consulting practice and win new business.
After listening closely and understanding the strengths of the firm from its internal staff and from clients, FPCG created and launched an organization-wide process optimization program which closely aligned the workings of the Project Management Office, Creative Studio, Content Management Team and the new Consulting Group.
FPCG also oversaw the operations of the Solutions team, winning several key projects with clients such as PepsiCo, RIM, ABInBev and others, and guiding the early development and unification of Sycapse’s social media software platform.
The team then went on to launch winning social media campaigns to worldwide acclaim, all powered by the Syncapse Platform.
Services Provided
- Strategic & financial planning
- Business development & account development
- Process optimization
- Marketing planning
- Social media campaign design & implementation (Facebook, Twitter, custom)
- Product launch and campaign microsite design
- Organizational assessment & team leadership
- Interim management solutions / executive leadership
Results
Through these efforts, Syncapse was able to double its digital agency and product revenues within 18 months of working with FPCG, adding millions to their bottom line. As a result, the company was also able to complete two successful, multimillion-dollar financing rounds.
And the social campaigns launched for RIM, ABInBev / Stella Artois, PepsiCo, Intel, Pizza Pizza and others have delivered tens of millions of new users, Facebook fans and likes to these brands across Canada, Europe and USA.